eZanga |
| United States, Delaware |
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Consumer reviews about eZanga |
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Andrew Sauter
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Feb 15, 2012
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Click Fraud
I like Richard's "Other companies have been accused of scamming, therefore we're innocent!" defense. No, stay far away from this company. Similar experience as everyone else, this is bot traffic.
It’s not an assumption, it is definitely fake traffic. You know one way I can tell? People usually only click “view cart” at the top of the page when they have stuff in their shopping cart. When they do click cart, I can see what amounts were added. This way I can track drop-off and conversions. The top most clicked link with Ezanga was “cart” with $0.00 worth of items. That means a ton of bots came and just started randomly clicking things on the front page, one of those being the very first link “view cart” .
The other giveaway, the views of my terms and conditions (also listed at the top) was clicked almost as often as “view cart” do you realize how rare it is for my terms and conditions to be clicked? In the past 6 months, I may have had 10 visitors to it. Ezanga's over a day and a half: 60 views.
Oh and exactly 30 seconds on everything. Almost all the links on the front page were evenly clicked with exactly 30 seconds being spent on random pages. No items actually ever added to cart despite "cart" and "checkout" (with $0.00 in the cart) being clicked and viewed multiple times.
It’s all bot traffic. Oh, and then they auto-refilled my advertising, which I don't remember, ever, clicking auto-refill. When I complained that I wanted my money back because the traffic was fake. The response I got from their customer service was:
>Fake traffic huh. Lol
Yeah, fake traffic. Way for Ezanga to be professional with sarcastic use of “LOL”. Is this company run by 17 year olds? Are we on Facebook? They use talk like this in a business setting? Yeah, I’m pretty sure no-one wanting a legitimate source of PPC advertising traffic should be doing business with this company, despite the defense "Coke has a complaints board complaint also!", stay far away from these scammers.
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Eli Martin
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Feb 15, 2012
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Click Fraud
Andrew,
My name is Eli, a sales manager with eZanga.com. I wanted to address your comments. We take claims of click fraud very seriously and make sure we address any issue as they arise. In fact, to make sure we remain one of the leaders in the industry when it comes to click fraud prevention we have our traffic monitored by both ComScore and Adometry.
Now, both ComScore and Adometry are third party traffic monitoring systems who work with many other major search engines in the same capacity to seek out and remove fraudulent traffic from our network. In the past 5 years we have sent hundreds of millions if not billions of clicks through this monitoring system and have seen that less than .05% of our traffic comes back to us with any type of suspicion.
Taking a deeper look into your campaign, I see you spent a total of $35.54 and received 99 clicks. This occurred over less than a two day time frame. Unfortunately with such a small test and without being able to optimize the campaign at all it is difficult to determine the effectiveness any campaign at any level. Typically if you are getting traffic that does not fit your needs we can simply block those sources of traffic and move on to more effective traffic that fits your needs.
As far as our responses to your displeasure with our traffic, our customer service was actually an experienced senior account manager who has worked with many different advertisers with great success. He takes pride in watching every one of his customers grow and make money regardless of the initial investment. That level of support is hard to come by these days as I am sure you have experienced. Perhaps if you are unhappy with the level of support you can speak to a sales manager like myself so we can discuss the multiple ways to resolve the issue at hand.
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Sonjit
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Mar 9, 2012
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Click Fraud
Bots or not, this is not traffic you want. In addition to the suspiciously repetitive browsing and clicking behaviors Andrew described, you only have to do a quick look at your web logs to see that their user base consists mostly of old Windows XP machines running IE7 browsers. In fact, in the time period we monitored, less than 10% of the traffic was using a modern or non-Microsoft browser, with less than 1% using an Apple product. This is way off the demographics and proportions seen with organic traffic. Even if this wasn't suspicious in and of itself, is this the audience you want to target? In the end, none of the traffic converted and to ad insult to injury, Google withheld the bulk of ad revenues for that time period citing a sudden spike in bad traffic.
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